2021-07-16 00:00:00NHL 22: not planning in game advertising in our video games

The company, in the voice of a representative, has responded to recent reports that indicated the supposed purpose of the company to broadcast television-style advertising in its next titles of games (FIFA 22, NHL 22). Said information, now denied by the company itself, also pointed to an agreement with the company Simulmedia together with the playerWON platform, which would serve as a test bed for said in-game advertising.


“Following incorrect information suggesting that we are seeking to introduce 'television-style' advertisements in our video games, we want to clarify that in-game advertising for console games is not something we are currently studying, nor have we signed any agreement to implement it, ”says EA. "Creating the best possible experience for the player continues to be our main objective," they say.


EA Play Live 2021 will bring with it advertisements, like any digital video game fair. The great meeting of EA fans will take place this July 22 at 7:00 p.m. (CEST), a totally digital event that we can follow through the Internet and that will last specifically 40 minutes. There will be a preview with panels and previous announcements; for example, an EA Originals panel discussion featuring personalities like Josef Fares (It Takes Two).


It will be then when the next sports iterations (FIFA 22, Madden 22, NHL 22, EA Sports College Football…) have the opportunity to shine with their own light; as well as Battlefield 2042, Apex Legends, The Sims, and more. Last year it was confirmed that there is a new Skate in the works developed by Full Circle, a new EA studio based in Canada with veterans of the original installments of the series. Criterion Games' new Need for Speed ​​seems to be going for a long time, but it is not ruled out that it may appear with a new trailer on EA Play Live.


NHL 22 will come out soon this year, but now you can play NHL 21 on PC, PS4, Xbox One. Therefore, don’t forget you can buy HUT coins on U7BUY! 

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